The Importance of Vision

visionCan You “See” Your Business?

Building a successful business is a process, and sometimes you can get discouraged or distracted along the way.

This is why it is of the utmost importance that you follow a plan so you can stay focused and on track, and so your business can grow successfully.

But before you start on your path, you must know what you want your business to look like.

You have to start with an end goal in mind.

Once you have chosen the market and niche you will be going into, you must become clear about how you see your business.

If you need some inspiration, check out some related magazines or authority sites in your market. Look at the sites that are already set up and have a good history and reputation around the web. Look at the sites that have built a following, and consider their image.

Think about your own business and your own personal goals, and explore your vision.

Now write down your Mission Statement and Site Purpose.
Why do you ultimately want to build your business? What value will your site deliver to your visitors? Why would the internet and world be worse off without your presence? Who do you want to help? Why do you want to help them? How are you going to help them? What is something special that you can offer your visitors?

Sometimes we know exactly what we want, but sometimes we think that there isn’t anything special or unique that we can offer. It’s common for people to feel like they don’t have any value to give, but this couldn’t be farther from the truth.

Think about what you have been through, the obstacles you have overcome, the things you have learned, the things about yourself that people like, there are so many things you can use and infuse into your business to make it one of a kind.

As you are thinking, your USP (unique selling point) will become more evident. It’s very important to be able to differentiate yourself from your competitors, and since we all have unique qualities and live varied lives with different personalities, each of us has the potential to brand our business with our very own USP. You want to be able to give people a reason to listen, like you, or trust you.

Take a few moments to think about this.

Are you detail oriented? Do you have a knack for seeing other people’s point of view? Do you love research? Do you excel at public speaking? Are you passionate about your topic? Do you have unique or original ideas about your topic? Is there a specific solution you want to give people?

Your USP will give you an edge over your competition, and it will better allow you to have a clear vision for your business and build a name for yourself while serving your new community.

Remember, we all have something unique and special to offer. Find your purpose and your vision. Incorporate this into the fabric of your business, and it will serve you well.